It's Been a Long Time. Been a Long, Long Time.
With apologies to Plant and Page AND you for the gratuitous lead, I have to say, it's been a long time. I haven't written here since the Fall of 2014. I haven't written because I haven't had much to say, plus I've been writing a lot for my job, so there's that. However, I'm attending a Communications Directors Summit in San Juan Capo hosted by Saddleback and it's gotten me thinking. That always makes me want to write. In his presentation today, Anthony Miller , the CD for Saddleback, said that Jesus was the greatest marketer of all time. I swallowed hard when I heard that, but Miller went on to unpack his thoughts. I was intrigued when he shared this: 1/3 of the world's population are loyal advocates. The brand has remained vibrant for 2000 years. The brand's founder wrote the #1 best seller of all time,. And, he started with 12 people. Sure, it's clever and more than a little glib, but he makes a very important point. I...